Expertise, experience, international partnerships, and management by NGOs guarantee the transparency and the reliability of the Green Key program practices to ensure sustainable development in the tourism industry.
The benefits of the Green Key ecolabel determine its value and distinguish it from all the other labels in the tourism industry globally.
The establishment is committed to fulfill the requirements to participate not only in the Green Key but also in the sustainable development of the industry it belongs to, it has ally and counselor who helps where and when needed in order to continue to maintain its environmental profile. With the Green Key contribution, the establishment acquires the know-how to motivate its staff and ensure the participation of its guests in its environmental management program. Moreover, the Green Key awarded establishment has managed to save resources and therefore reduce operating costs, and become part of a network with green business behavior, which responsibly attracts an additional audience that is interested in "green" guest accommodations, thus increasing its revenues. Green Key awarded establishments may share knowledge and experience and are included in more online booking-presentation platforms, such as travel agencies’ websites which present Green Key establishments, "green" tourism sites which mention the Green Key awarded establishments and course the Green Key booking platform.
- Reduction of operating costs through the suggested practices related to water-, energy- and waste management, etc.
- Additional quality of the establishment's offered services
- More powerful Marketing tools. Use of the logo and the award throughout the promotional material.
- Attraction of a different target group of guests. Increase the number of environmentally aware customers.
- Listing of the awarded establishments in the national (www.greenkey.gr) and international website of the program (www.greenkey.global).
- Award of promotion points in the ranking of the establishments by the Hellenic Chamber of Hotels. The awarded establishments receive 150 points.
Why should I choose the Green Key?
With the "green key" on the door:
- You become easily and quickly recognizable because you are present in yet another booking engine, the electronic bookings of Green Key.
- You can be found by many more tourists with environmental awareness.
- Your online bookings increase and therefore your revenues increase.
- Travelers have one more reason to book their stay with you: They are actively rewarded for it!
- You improve your image with the corporate social responsibility program that you implement.
- You help the local community and the Greek economy.
